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El Santafesino On Line edition

Once again, as it happened two years ago, one of our main clients becomes news. El Santafesino is the name of the new edition and continues the path of the well known paper El Cronista Regional.
El Santafesino is, as it was its predecessor, a regional paper borned in the city of Santa Fe, Argentina. In its printed edition has presence in more than 20 cities of the country, besides Santa Fe, and now is coming out with a new and more modern design.

The challenge

During the past two years, El Cronista Regional has had an important development. The online edition of this paper became an important channel of communication for people who needed objective information and quality of contents. These were the reasons that drove to change and brought about a renewed edition.
El Cronista Regional has a five-year on line presence, and now the challenge is to provide readers with even more information, in a new and better format. Under a new name, new concept and more services, El Santafesino appears in the market to reach readers’ expectations.

The solution

We helped El Cronista Regional to develop its on line edition for almost 5 years. We also helped them to become one of the most serious and respected websites for information and communication inside Argentina.
Now the challenge was to redesign their website, changing their old image for a new one that shows El Santafesino as a website according to readers’ needs.
This redesignment kept the same original values of the paper, but was based on the new brand image.
The access to the MCM system allows editors to update contents easily and economically, and let them increase efficiency in editing time. New functions were added for El Santafesino to make the most of the advantages of team work through the Internet.

The results

The outcome of this redesign process is a more attractive and more usable website. It is expected that visits to El Santafesino´s website will increase, as was the case with El Cronista Regional in the past, navigated by more and more people each day.
Now the paper has a stronger integration in the two versions – printed and on line –, and this integration will enhance the brand image and will allow to reach even more readers.

Do not hesitate to contact us to know more about how we can make of your organization a succesful case like this. For more information click here.

The results

You can check our work by entering the website at El Santafesino On line edition.